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SEPTEMBER 29, 2008

Hispanic and Asian Food Purchasing Power Exceeds Mainstream

Asian Americans will represent $670 billion in spending power by 2012;
Hispanics will represent $1.2 trillion in spending power by 2012

WHAT: According to Selig Center for Economic Growth, Asian Americans will represent $670 billion in spending power by 2012 while Hispanics will represent $1.2 trillion in spending power by 2012. Complimentary to the report, the Agricultural Marketing Resource Center says that ethnic foods represent $1 out of every $7 spent.

In an effort to build on the increasing ethnic food purchasing power, Expo Comida Latina and All Asia Food will welcome local and national retailers, distributors, foodservice, and manufacturers to showcase the newest in Asian and Hispanic food and beverage.

In the coming months, local merchants and consumer foodies will be able to experience these foods in grocery store shelves and dinner plates of restaurants.

WHEN: Mon., Sept. 13; 10:00 a.m. - 6:00 p.m.
Tues., Sept. 14; 10:00 a.m. - 4:00 p.m.

WHERE: Los Angeles Convention Center, 1201 S. Figueroa St., West Hall

Expo Comida Latina
Expo Comida Latina was launched in Los Angeles in 2002 as the first-ever business event for the Hispanic food and beverage market. Expo Comida Latina is now firmly established as a leading resource for the Hispanic food and beverage industry, where foodservice and retail buyers can explore new authentic Latin products from suppliers throughout the Americas. For more news and information on Expo Comida Latina in Los Angeles and Chicago, visit: www.expocomidalatina.com.

About All Asia Food Expo
All Asia Food is the only exposition series to exclusively spotlight the rapidly growing U.S. market for Asian food and beverages. Propelled by the growth of the Asian American population and spurred by a passion for Asian cuisine among citizens of all ethnicities, the market-both in the foodservice and retail sectors-has reached more than $5 Billion per year in U.S. sales. For more information on the All Asia Food event in Los Angeles and Chicago, visit www.allasiafood.com.

About Diversified Business Communications
Experts in bringing cutting-edge information and buying opportunities to food professionals, Diversified Business Communications produces over 20 food exhibitions, including All Things Organic, Kosherfest, and the International Boston Seafood Show; and trade publications for the food industry worldwide, including Comida News and All Asia Food News, on-line publications featuring the latest news and information critical to food industry professionals looking to navigate changes and maximize opportunities in North America's dynamic food industry (www.divbusiness.com).


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